Catalogue
Sixteen capabilities across four layers — space, hardware, software, and content — deployed across every experience centre in our work. This is the index every case study and product line links back into.
Layer 01
The physical layout and flow that turns a sales office into an experience.
The spatial concept and flow that turns a sales office into an experience.
We design the physical layout of the experience centre — zoning, sightlines, and journey — so every touchpoint supports the story being told, from arrival to close.
A dedicated room built around projection, sound, and story.
A fully darkened, acoustically treated room wrapped in projection and sound — used to open a sales journey with a cinematic overview before visitors reach the model.
A bespoke physical wall that carries a project's history.
A custom-built wall — material, lighting, and graphics — that tells the story of a developer's legacy and track record before visitors reach the sales conversation.
Layer 02
The tables, walls, remotes, and rooms visitors touch and stand in front of.
A physical scale model wired for real-time digital interaction.
Architectural model-making paired with embedded lighting, sensors, and control software — so the physical masterplan responds live to what's shown on screen.
A large-format interactive table for exploring a masterplan or a product line.
A 165-inch multi-touch surface running a purpose-built application — inventory, configuration, or masterplan exploration — for teams who need a bigger canvas than a tablet.
The productized touch table at the centre of the Phyr sales suite.
A repeatable, retrofit-friendly interactive table — the standardized hardware and software pairing behind fast experience-centre rollouts.
A transparent touchscreen remote for driving the room from the presenter's hand.
A see-through touchscreen that lets a sales presenter control the LED wall and digital twin without leaving the visitor's side.
A large-format LED surface for film, live twin views, and ambient scenes.
Custom LED hardware — from anchor walls to retail screens — driven by our automation layer and switched live from the presenter remote.
Individual exploration pods for one-on-one product discovery.
Compact, self-contained pods that let a visitor explore inventory or configuration options independently, alongside the main sales conversation.
Discussion rooms wired for presentation and live configuration.
Meeting rooms fitted with screens and control software so a sales conversation can move seamlessly from overview to detailed configuration without changing rooms.
Layer 03
The applications that drive every screen, table, and sales conversation.
A live digital model of the masterplan, synced to the physical one.
Software that mirrors the real masterplan — inventory, phasing, and views — so what's on screen always matches what's being sold.
Interactive presentation software for guided sales conversations.
A presenter-facing application that sequences a sales conversation across rooms and displays — the Interactive Sales Presenter behind Prestige Group's discussion rooms.
A tablet or kiosk application for self-serve or assisted sales.
Purpose-built sales software for a specific project — inventory, configuration, or brochure-ware — running on a tablet, kiosk, or pod.
One system controlling every screen, light, and interaction in the space.
Our Baetho-powered control layer — a single system driving every screen, LED, and interaction in an experience centre or store from one place.
Real-time configuration software for rooms, finishes, and mood boards.
An application that lets a visitor configure a room or space in real time — swapping finishes and materials and building a mood board as they go.
Layer 04
The films, graphics, and narrative that carry a brand's story through the space.
The narrative and content that carries a brand through the space.
Films, graphics, and interactive content built to tell a project or brand's story — woven into the walls, screens, and tables of the experience centre.